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Assistant professor Dragan Jankovic, from the Laboratory for experimental psychology, Department of Psychology at the University of Belgrade, presented new findings about art experience in VR at this year’s Visual Science of Art Conference. Titled “Visual art in the digital age: About the art experience in VR vs. ordinary displayed museum contexts”, the study was aimed to test how visual artworks are experienced depending on the contexts in which they are presented. The study was performed using VR-All-Art’s state-of-the-art technology for exhibiting artworks in VR galleries.
One half of the study participants were shown paintings first in VR, within a 3D simulated environment, and then on ordinary computer screens, while the other half were shown the same artworks in reverse order of contexts. Although the results of the study showed that participants did not notice a difference in quality and artistic value of the artworks, they showed that the aesthetic experience of paintings was more intense in VR and that the artworks were experienced as more impressive. Participants who experienced paintings in a virtual reality gallery expressed a greater desire to know more about the paintings. While nothing can completely replace the unique experience of physically going to a museum or gallery and seeing art in person, it seems that the results hint at a promising future for virtual reality in the arts and culture sphere.
VR-All-Art is honored to have taken part in professor Jankovic’s research, and thankful for the opportunity to offer use of our VR technology for the purposes of scientific experiments like this. “Next important steps will be to directly compare VR with real world settings to test the VR for ecological validity,” Jankovic says. We are looking forward to the following research since the results of scientific studies like this will have pertinent roles in the further development of the VR-All-Art platform as we continue to revolutionize the arts and culture space in an effort to prepare it for the future.
XR4ALL, an initiative by the European Commission to strengthen the European XR industry, has organized an open webinar on the XR entrepreneurial and investment landscape in CEE.
The online art fair, dubbed ArtCity October, opens to the public for virtual exploration today. Everyone who wishes to visit the fair can do so through the ArtCity website until the event ends on the 28th of this month. The online fair features a wide variety of art from the best dealers worldwide, from high-quality fine art, antiques, modern, as well as ancient art, old masters, and tribal art. As a technology partner for ArtCity October, VR-All-Art provides virtual representation for several fair exhibitors through its native technology.
Following the end of the local lockdown in Serbia, the VR-All-Art team has continued working on the latest planned exhibition of prehistoric art and artifacts from Vinca culture, one of the largest prehistoric archaeological sites in Europe. The team scanned over thirty of the most significant figurines from the Neolithic in three locations with the latest 3D scanning technology.
As the global lockdown progresses, cultural institutions remain inaccessible, closed to the audiences indefinitely. To counteract this unfortunate situation, VR-All-Art has decided to open its platform several months ahead of schedule. Due to the COVID-19 pandemic and the resulting social distancing, cultural institutions across the globe remain closed to the public and the only way to reach their audience is online.