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Rudolf Budja Gallery

Miami Beach · Salzburg

Rudolf Budja Gallery Exhibitions in focus

EXIT

Physically present, mentally not

„Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable.” Sol Lewitt, Paragraphs on Conceptual Art Snaps of exit signs: deliberately affectless, depersonalized, repetitious. Ubiquitous snapshots, that became the most common type of photography, have developed in contemporary art into a coherent pictoral strategy featuring the sensory presence of everyday life. Florian Reinhardt has shot, over a period of almost 10 years, altogether 1024 exit signs from all over the world. He photographs with the iPhone camera: a spontaneous gesture, not planned and not staged, always emerging from a specific situation. He refuses to use any different camera than that of a smartphone, since for him the act of snapping a photo needs to be impulsive and at the spur of the moment. The majority of the signs are shown as close-ups, with no further references in the background – they deprive the viewer of any sense of scale or cultural reference to the environment, since exit signs have become global, regardless of a country’s language. In a world overwhelmed by signs, Reinhardt focuses and delivers the view of an inverted telescope on mundane and omnipresent signifiers of daily life. These signifiers, be they exit signs, words, arrows, circles, squares or pictograms, are universally understandable. In his present series, Reinhardt universalizes exit signs, framing their type as if they were specimens pinned onto a card. In this context, the Exit series is to be understood as a reception of both Ed Ruscha’s proto-conceptual approach to photography and of Duchamp’s appropriationism. All three artists apply the iconoclastic principle of Dada by displaying images of so called readymades: industrially-manufactured objects shown with no alteration. This form of transgression and appropriation of everyday objects was most prominently employed in pop art. Reinhardt’s collages of 25 images as a direct reflection on Warhol’s genre of multiplied and repeated portraits, which he referred to as the ‘assembly line effect’. However, Reinhardt takes the abstraction of Warhol’s critical reflection on uniqueness even further, by using identical images. Reinhardt’s exit signs, seemingly objectively accumulated without a conscious imposition of artistic selection or hierarchy, are unlike Ruscha’s series a narrative character, and are thus subjective and breaking the boundaries of documentary and dipping into conceptual art. The photographs are complex and layered: over the affectless, depersonalized, repetitious of never-ending industrial exit-signs comes the narrative layer of the contextual physical act of photographing the images. Each exit signs corresponds to an exit situation, narrating a particular moment in time, of instances of being physically present, but mentally not. As a consequence, Reinhardt’s photography are not only an archive of readymades in a Duchampian sense, but also an archive of subjectiveness as formulated by Theodor Adorno’s notion of mimesis. On this conceptual basis, Reinhardt decided – in cooperation with curator Anne Avramut – to design the exit series globally and participatory: in the course of the exhibition at the Rudolf Budja Gallery a platform will go online on his homepage (www.exit.art), where everyone is able to upload his/her own exit sign photographs and inherent story and where by these collective means an Encyclopedia of Exit will come into existence. Florian Reinhardt works all over the world and lives in Cologne. A. Avramut

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It's complicated

Noah Becker

NOAH BECKER has made a name for himself as a producer and musician. In recent years Noah started painting as another expression of his creativity and has held a handful of successful solo exhibitions amongst which most recently; a solo show during the prestigious Art Basel Fair in Miami Beach in December 2019 with the Rudolf Budja Gallery. Noah is autodidact and paints large format, colourful and expressive paintings that narrate stories and references from his every day life. In the summer of 2017 he opened a creative studio and venue in Berlin called Baketown, through which he’s hosting international artists as well as recording music and producing audiovisual content such as a music video for Lenny Kravitz. In April and May 2020 Noah had two solo shows planned. Of which one in Salzburg with the Rudolf Budja Gallery. Due to the Covid 19 crisis, those shows were canceled so we present the works digitally to a select number of people.

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About

Rudolf Budja Gallery

Contemporary art gallery in Miami Beach specialized in building up collections. We collect master artists like Andy Warhol and also represent new talents. Founded in 1988, The Galaxy at RUDOLF BUDJA GALLERY is a top-secret constellation art gallery featuring exclusive American, European, Asian Contemporary, and Modern Art including Andy Warhol, Christopher Wool, Damian Hirst, Lawrence Schiller & Frank Worth, to mention a few. #ComeFindUs and experience for yourself a whole new level in the world of art.

Contact us

About

Rudolf Budja Gallery

Contemporary art gallery in Miami Beach specialized in building up collections. We collect master artists like Andy Warhol and also represent new talents. Founded in 1988, The Galaxy at RUDOLF BUDJA GALLERY is a top-secret constellation art gallery featuring exclusive American, European, Asian Contemporary, and Modern Art including Andy Warhol, Christopher Wool, Damian Hirst, Lawrence Schiller & Frank Worth, to mention a few. #ComeFindUs and experience for yourself a whole new level in the world of art.

Contact us