Tobacco Industry Marketing
213.4 x 213.4 cm
Not For Sale
Most of us are aware of the negative consequences tobacco use has on our health. We know that smoking is highly addictive, and can cause cancers, gum disease and other illnesses. But the disease we should focus on tackling first and foremost is the industry itself. The companies pushing nicotine are almost as toxic as their products. The tobacco industry spends an average of 25 million dollars a day on marketing and customer recruitment. The cost is roughly $28 per year per adult and child in the United States. The CDC’s 2019 consumption records show that roughly 14 out of every 100 U.S. adults smoke cigarettes, and more than 16 million Americans live with a smoking related disease. However, this does not include children, one of the industry’s most targeted subjects. Young people are prime targets of the industry because they are impressionable, and a possible future customer base. Exposing them to tobacco at a young age paves a path to use. My goal here hopefully, is to educate on the strategies used by the tobacco industry. These companies feed on the vulnerability and lack of knowledge of their customers. While it may seem as though smoking and cigarette use has decreased among newer generations, the industry continues to come out with new, trendy and appealing products catered especially to children.