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Hong Kong

Zoie Lam is from Hong Kong and continues to live and work in the city. As the creator of the imaginary planet Zlism, her painterly vision tells of the residents and happenings of this surreal world. A storyteller through visual art, she brings her kind-hearted characters to life, unfolding their stories in paintings. Through this creative practice, the artist expresses her position on various social phenomena. “ZL” are the initials of Zoie Lam, while “LISM” stands for her philosophy and ideas. The subjects of the world of ZLISM are imaginary creatures modeled on various food items, which are from an imaginary ‘Food Planet.’ Lam presents the inner thoughts of a particular central character — a flat-headed, plump eggplant. Through positive messaging and vibrant colors, she hopes to bring smiles and encourage others to continue fighting for their dreams. Zlism recently collaborated and created the New Balance x Zlism Pride Collection, showing her vibrant artwork across genderless offerings from sneakers to apparel — all emphasizing inclusivity at the heart of the collection.