Javier Cruz Artiles

PRISMA

The Colors of Crisis

From the unmitigated evocation to the less obvious metaphor: several Cuban artists have recreated the demanding circumstances we live in - the worldwide crisis that has also become personal history. The current COVID-19 pandemic has impacted dissemination and commercialization of art; likewise, it has affected the artistic process and confirmed that artists do not live in ivory towers: context always matters. ArteMorfosis - Cuban Art Platform, launched a call for artists living on the island to create artworks related to the current pandemic: the challenges, hopes, desires, alternatives, the unexpected consequences of the universal lockdown. The initiative - PRISMA The Colors of Crisis - invites Facebook users to like and promote their favorite artworks. And it is more: facilitating potential buyers and artists to discover each other and enabling acquisition and sales of artworks that will become chroniclers of these challenging times. ArteMorfosis invites you to the online exhibition: The created works constitute inspired testimony, your likes convey relevancy, your shares help increase reach, and your purchases enable the artists to endure and hope for new normality.